“Like sunshine in a cup. The Lemon Myrtle & Ginger is so fresh and zingy without being overpowering. It tastes like something made with actual plants rather than a flavouring invented in a lab. My new afternoon favourite.”

“Not at all what I expected. In a good way. I ordered the Lapsang Souchong out of curiosity and was genuinely surprised by the smoky flavour. Almost like sitting beside a wood fire. It's completely different from anything I've had before, and now I'm obsessed.”

“My evening cup, sorted. Relaxation Tea has become my little after-dinner ritual. It's gentle, aromatic and has that lovely herbal taste without feeling like I'm drinking something medicinal. Even my tea-loving mum approves.”

“A proper fruity tea. Berry Antioxidant has such a beautiful colour and a lovely tart berry flavour. I usually find fruit teas a bit artificial, but this tastes bright and genuinely fruity. Delicious hot and surprisingly good chilled, too.”

“Actual vanilla pieces. I looked twice. Melbourne Breakfast is my kind of tea: rich, comforting and not overly sweet. Then I spotted the actual vanilla pieces in the blend. It's those little details that make you realise there's a difference between good tea and really good tea.”

“Five minutes that are actually mine. My mornings used to be straight into emails, breakfast, getting out the door — all at once. Now I make my tea first and give myself a few minutes before the chaos. It sounds small, but I genuinely look forward to it.”

“A reason not to grab coffee and run. I love that the tea is already chosen for me. There's something lovely about opening a jar, watching the leaves steep and taking a breath before the day starts. It's a small luxury that feels achievable.”

“The best kind of subscription. I'm trying to buy less stuff and be more intentional about what I bring into my home. This is something I actually use every day. I love the beautiful jars, the changing teas and having a little ritual that's just for me.”

“A lovely way to end the working day, too. I originally thought I'd use it in the mornings, but I often make my cup when I get home. Putting my phone down while the tea steeps has become a little signal that work is over. I didn't expect a box of tea to do that.”

“Something to look forward to each week. I like that it's not just a huge bag of the same tea sitting in the cupboard for six months. The weekly jars make it feel considered, and I get to enjoy one blend properly before moving on to the next. Simple, but clever.”

“Five minutes that don't feel like more screen time. I love that I can listen while my tea steeps instead of immediately scrolling through my phone. It's short, interesting and quietly thought-provoking. A much nicer way to start the morning than reading the news before I've even had breakfast.”

“Unexpectedly fascinating. I wasn't sure what to expect from a tea podcast, but I love learning the stories behind what's in my cup. It's the kind of thing you tell someone about later in the day. Short enough to fit into my routine, interesting enough to remember.”

“A little more thoughtful than the usual wellness content. It's not someone telling me to optimise my morning or become a better version of myself before 7 am. It's a cup of tea, a curious little story and a thought to take into the day. I find that much more refreshing.”

“The tea and the podcast just make sense together. I enjoy knowing there's a little story behind the blend I'm drinking. It makes me pay attention to the aroma and flavour instead of gulping it down while doing three other things. The pairing feels thoughtful rather than gimmicky.”

“A genuinely lovely way to begin. There's something about the name Before It Begins that gets it right. Before the meetings, the school run and the endless to-do list, there's five minutes to just sit with a cup of tea. I didn't realise how much I'd appreciate that until it became a habit.”