Listen to your tea while you drink it.
A five minute podcast, every weekday morning. Over a cup of tea.

Tea is one of the few things most people still do the same way each morning, and almost nobody thinks about it while it's happening. The kettle, the wait, the first mouthful before anything has been asked of you. That gap is quietly the most useful five minutes of the day, and it usually gets spent on a phone.

So we made something for it instead. One blend a week, taken apart across the week - where it comes from, what it's doing, what's sitting underneath the obvious note. No notepad required. Brew, press play, and you're done before the tea has cooled.

Your Monthly Tea Ritual

Tea, timed to the podcast

One jar, one week, one episode of Before It Begins. Four to a month, hand-blended in Melbourne and delivered before it starts. Gifting available.

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Before It Begins podcast cover art

New episodes land every weekday morning.